Blog – FCA Enforcement – Lessons from Historic Cases

FCA enforcement: lessons from historic cases

Over the last 18 months the FCA has concluded a series of enforcement actions relating to how customers in financial difficulty were treated in the past.

In October 2024, the regulator fined TSB Bank plc £10.9 million for historic issues between 2014–2019, where some customers in arrears may not have received consistently fair treatment. Since then, TSB has invested heavily in systems and training and paid £99.9m in redress to affected customers.

Earlier in May 2024, HSBC UK, HSBC Bank and M&S Financial Services received a £6.28 million penalty for shortcomings identified between 2017–2018. HSBC had already initiated its own proactive redress programme, with £185m returned to customers, alongside significant investment in improvements.

Outside the high-street banks, Volkswagen Financial Services (UK) Ltd reached a settlement of £5.4m in October 2024, again linked to historic treatment of customers in financial difficulty.

Although these failings took place several years ago, the FCA’s decisions in 2024 send a clear message: affordability assessments, realistic repayment plans, and fair treatment in arrears remain supervisory priorities.

So, what should creditors and collectors be taking away from these actions?

 

1. Evidence affordability, don’t assume it. The FCA expects firms to go beyond a simple income-and-expenditure form. Affordability assessments should be based on up-to-date, accurate information and challenged where figures don’t stack up. Collectors need training to spot red flags and probe sensitively.

2. Make repayment plans sustainable. Unrealistic arrangements don’t help the customer or the creditor. Firms should track how many plans fail within the first few months and use that data to improve conversations, policies and systems.

3. Invest in systems that support the front line. Most of the historic failings came from poor MI, weak controls, or systems that didn’t equip staff with the right information at the right time. Technology should enable better decisions, not just record them.

4. Close the loop with QA and governance. Quality assurance should include affordability checks, treatment of vulnerable customers, and sustainability of forbearance. Findings must feed back into policy, training and incentives, not just sit in reports.

5. Align everything with Consumer Duty. At the heart of these fines is a simple point: customers must receive outcomes that are fair, sustainable and in their best interests. Firms should test arrears journeys against the Consumer Duty outcomes: understanding, support, and fair value.

It’s far easier than it sounds when you have the right tools, Inicio help firms deliver on the Financial Conduct Authority expectations with modern Artificial Intelligence

 

While the issues at TSB, HSBC and VWFS are historic, the FCA’s enforcement in 2024 is a live reminder. Creditors and collectors should treat these cases as a signal to check their own practices today. Affordability, sustainability and fair treatment are not optional extras — they are regulatory expectations, business imperatives, and, ultimately, the right thing for customers.

At Inicio AI we help firms deliver on these expectations. Our platform ensures consistency for every user, whether that’s an agent or a customer. It is designed to reduce cognitive load and training needs, configurable so each client has something unique, and fully auditable with every utterance easily reviewed. Our MI provides clear evidence of how effective affordability assessments and income & expenditure conversations really are, turning regulatory priorities into measurable outcomes.

Curious how this could work in your organisation? We’d love to show you. Contact our team today and book your demo.

Winners at the Credit Services Awards

Extremely proud to be the Winners of
Best Use of Technology
at the Credit Services Association Awards. 

Inicio AI have developed an Affordability Solution that uses conversational AI to guide users through the Income and Expenditure form, it’s that linchpin part of the customer journey that makes all the difference.

👍 No need to train agents on income and expenditure forms – our solution guides agents too.

👏 No need to spend hours of voice trying to complete affordability – our solution drives more customers to self serve.

🙌 No need to use short form poor quality I&E’s – our solution creates a quality assessment that drives improved KPI’s for everyone.

Welcome to the Team – Vic Oliver

Inicio AI are pleased to introduce Victoria Oliver as our new Chief Commercial Officer. Vic brings an impressive 24 years of fantastic experience in Client Success roles across Utilities, Banking, Finance Services and Government to lead our Client Delivery Team, managing onboarding to ongoing client development and success. Vic will be taking the reins from Caroline Walton who will transition to a fraction role as Chief of Staff supporting our CEO Rachel Curtis for the next exciting chapter of Inicio AI.

We are very lucky to have such wonderful talent throughout Inicio and can’t wait to introduce current and future clients to Vic and the team.

New Client Announcement – ACI part of the Perch Group

At Inicio AI we support clients who engage with their customers to understand their own unique financial circumstances. ACI part of the Perch Group, are doing just that, engaging with their clients’ customers to resolve balances on their accounts and guide them toward brighter financial futures. Inicio AI are very pleased to be supporting ACI, implementing our affordability solution using conversational AI, both for digital self serve and supporting agents.

Announcement – haboo money

We’re excited to share that haboo is partnering with Inicio AI to bring a more intelligent, seamless and integrated experience to affordability coupled with a repayments journeys.

It’s a natural fit. At Inicio we support clients by replacing outdated income & expenditure processes with our conversational AI powered affordability form. haboo helps customers stay on track with dynamic, data-driven and personalised repayment experiences.

Together, we can reduce drop-off, improve engagement and boost collections rates, all while reducing demand on operational teams.

We’re already working on ways to integrate our products for our clients who want to improve collections and deliver better outcomes across the full repayment and collections journey.