Case Study 

Advance Credit Union

By Inicio.ai

Advance Credit Union (ACU) is a non-profit financial cooperative serving anyone who lives or works within the ‘B’ postcode area. With deep roots in Birmingham, ACU offers savings accounts, affordable loans, and financial support tailored to the needs of the community. ACU helps build financial resilience and fosters a sense of togetherness and support. Newly appointed General Manager, Faye Bailey said, “Our team is committed to listening to the needs of our members and empowering them to build a secure financial future.”
85%

Completion Rate

2

Weeks taken to fully implement

10%

Previous no contacts engaged in Week 1

“Implementation of the Inicio solution and the Budgie virtual agent has been seamless and straightforward. We now have the type of technology, using conversational AI, that gives real support to members whilst trying to reduce the time needed internally to complete and check income and expenditure forms. We can now support more members and get to decisions much quicker and with more confidence.”

Faye Bailey, General Manager

ACU were pleased to find a solution from Inicio AI that provided new options and support for their members. Through a detailed affordability assessment members have access to better understand their money and increase their financial resilience through income maximisation and awareness that is part of supporting a savings habit.